Skip to content
Smart Advantage

Smart Advantage

  • Services
  • Why UsExpand
    • Why Smart Advantage?
    • About
    • Certification
  • Books
  • ClientsExpand
    • Smart Advantage Client List
    • Testimonials
  • Blog
  • NewsExpand
    • Articles & Interviews
    • Mind Your Biz Today
    • TV Appearances
  • Tools
  • Contact

 

Facebook Twitter Linkedin
Smart Advantage
Smart Advantage
  • Yahoo Losing Relevance: Know Why Customers do Business with You

    Recently Yahoo fired its CEO, Carol Bartz. Although the company’s stock price jumped 6% immediately following the announcement, the problems plaguing Yahoo go beyond the choice of chief executive. The biggest challenge facing Yahoo goes to the core of what the company is and what it wants to be: Yahoo has become irrelevant to their…

    Read More Yahoo Losing Relevance: Know Why Customers do Business with YouContinue

  • 3 Reasons why Amazon Prime was an amazing sales strategy

    Amazon is growing its network of distribution centers to match the growing customer demand for faster shipping and a wider array of products. According to a recent article from All Things D (“Amazon Seeks Greater Fulfillment by Adding Distribution Centers”), Amazon is planning to add 9 distribution centers during 2011, with the possibility of building…

    Read More 3 Reasons why Amazon Prime was an amazing sales strategyContinue

  • HBO Under Pressure: How They are Competing and Staying Relevant

    According to a recent article in the Economist (“The winning streak: HBO and the future of pay TV”), HBO (Home Box Office) is facing a complex, ever-changing climate, with more innovative competitors than ever before. Even though HBO is critically acclaimed, wildly popular and highly profitable (104 Emmy nominations in 2011, 28 million subscribers, $4…

    Read More HBO Under Pressure: How They are Competing and Staying RelevantContinue

  • Quik Trip’s “This is How We Roll” Commercial Stays Relevant

    I recently saw a TV ad for Quik Trip called “This is How We Roll” that really resonated with me. This is unusual, as I don’t usually eat at convenience stores, and I’m probably not the target market for the ad, but I think this TV spot illustrates some important points about relevant selling that…

    Read More Quik Trip’s “This is How We Roll” Commercial Stays RelevantContinue

  • BlackBerry is Withering: Downfall of Not Staying Relevant

    According to a recent article in the New York Times (“RIM Suffers as Profit Falls 58.7%,”Sept. 15, 2011), Research in Motion (RIM), maker of the BlackBerry smart phone, recently announced disappointing earnings results. The company’s shares lost 19% of their value, and many Wall Street analysts are saying that the future viability of the company…

    Read More BlackBerry is Withering: Downfall of Not Staying RelevantContinue

  • Bringing Back Layaway: 3 Key Lessons to Learn from Retailers

    According to a recent article in the New York Times (“Walmart to bring back layaway for the holidays,”), Walmart is bringing back their “layaway” payment program, where customers can set aside big purchases at the back of the store and pay for them in advance, over a period of several months. This is a pretty…

    Read More Bringing Back Layaway: 3 Key Lessons to Learn from RetailersContinue

  • “Marriott Taxi Service” Creates an Unexpected Competitive Advantage

    I travel a lot. In any given month, I’m on the road for 2 or 3 weeks. As a confirmed road warrior, I’m a longtime Marriott customer, and they’ve always taken good care of me. The other day I was getting ready to go give a talk at a conference in Des Moines, Iowa, and…

    Read More “Marriott Taxi Service” Creates an Unexpected Competitive AdvantageContinue

  • Costco knows they’re great: Here’s 3 reasons why.

    There was a great article in the Motley Fool (“Five Companies That Know Why They’re Great,” by Matt Koppenheffer) that mentioned five companies that have done a great job of identifying and capitalizing on their competitive advantages. This article offers several ideal examples of how these high-performing companies have honed in on what truly makes them…

    Read More Costco knows they’re great: Here’s 3 reasons why.Continue

  • Legacy of Steve Jobs: Know your competitive advantage and never become a commodity

    The death of Steve Jobs was one of those singular events in the business world – no matter where you were or what industry you’re in, when you heard the news, it had an effect on you. It made you stop and think, and reflect on how much this person had meant to American (and…

    Read More Legacy of Steve Jobs: Know your competitive advantage and never become a commodityContinue

  • 3 Lessons to Learn From Netflix and its Recent Business Decisions

    I cannot help but continue to write about Netflix and their business decisions –  maybe that’s because Netflix keeps making extremely dubious decisions. First, Netflix angered its customers with an out-of-nowhere price hike that was clumsily communicated (and resulted in 1 million customers cancelling their subscriptions). Now, Netflix has decided to split itself up into two companies with…

    Read More 3 Lessons to Learn From Netflix and its Recent Business DecisionsContinue

Page navigation

Previous PagePrevious 1 … 13 14 15 16 17 … 20 Next PageNext

Smart Advantage

Smart Advantage is the only sales and management consultancy that focuses solely on the most influential element of sales & marketing to customers and prospects: your company’s relevant competitive advantages.

  • Facebook
  • X
  • LinkedIn

Website

  • About
  • Clients
  • Books
  • Blog
  • Contact

Services

  • Workshops
  • Market Research
  • Keynote Speaking
  • Competetive Advantage Progress
  • Sales training

Media

  • Book: Creating Competitive Advantage
  • Book: Relevant Selling
  • TV Appearances
  • News Articles & Interviews
  • Blog

© 2025 Smart Advantage

  • Services
  • Why Us
    • Why Smart Advantage?
    • About
    • Certification
  • Books
  • Clients
    • Smart Advantage Client List
    • Testimonials
  • Blog
  • News
    • Articles & Interviews
    • Mind Your Biz Today
    • TV Appearances
  • Tools
  • Contact
Search